Having a user friendly, responsive website with optimised content is crucial in todays’ browsing environment. With a well developed website a company can expand its reach and capture consumers’ attention.
Digital Unicorn will in collaboration with our clients develop websites that are suited to your needs and deliver a fresh new web design that is easy to navigate and provides both useful information and an improved user experience to current and future customers.
The websites Digital Unicorn builds have responsive web design, search engine optimised content and are custom developed to suit our clients needs.
Each of our web development strategies are tailored to the individual client and their needs, and usually include:
A responsive web design (RWD) is a web design and development approach provides an optimal viewing experience of your website. RWD entails easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from mobile phones to desktop computer monitors).
With more people using their smartphones and tablets to browse the internet, it has become increasingly important to create a website that works across multiple platforms.
In simple terms, responsive design means a website’s pages reformat themselves depending on which device they are being displayed on, ensuring that whether the content is viewed on a phone, tablet, or desktop computer, the website will remain user-friendly.
Google not only recommends RWD as the best way to target mobile users, but also favours mobile-optimised sites when presenting results for searches made on a mobile device. This is especially true when mobile users search for local services. Meaning that you will not only get a larger market share because the RWD ensure an improved user experience, but you online visibility will dramatically increase.
It is imperative to create content that can be search engine optimised. Real and engaging content will be shared and linked – this is the future of SEO. Brands need to engage consumers, encourage them to share and spread the word. With this in mind, Digital Unicorn will be producing high quality, SEO optimised content, developed based on product brief and information provide by our customers. Coupled with keywords strategy and research performed by Digital Unicorn as well as a website structure, that supports consumer engagement.
Furthermore, it is important to implement the right tools on the website to drive engagement by consumers online. This includes social media sharing as well as a blog and video section.
An ultimate user experience and a design the supports conversion optimisation it is crucial. This entails not only a flexible website with optimal content, but also an ideal dynamic between the different features on the website. Digital Unicorn creates websites that are customised to our clients needs and industries. We will work closely with you throughout the whole process so you get the online presence you desire!