The competitive landscape of Search Engine Marketing (SEM) is rapidly changing. To stay in front of your competition it is crucial to have a strategic approach to SEM and utilise the right applications to ensure a winning strategy.
SEM is all about making your website rank at the top on a search engine result page, increasing your online presence and visibility and generating conversions. There are many tricks of the trade, but generally this is done with a combination of paid advertising (PPC), quality content that are keyword rich, Search Engine Optimised website (SEO) and Social Media Marketing. In other words, SEM is a mixture of both paid and organic search strategies. SEM is an affordable marketing channel that will improve your website’s natural growth and popularity, in addition to being easily measurable and maximise ROI.
At Digital Unicorn we aim to achieve strategic SEM solutions through a collaborative partnership with our clients. By working closely together we are able to align the different campaigns and applications to your business, ensuring that we are marketing the right products and services to the right target market.