To create a successful online strategy it is crucial to attract customers with the right intent. Utilising “Pay Per Click” (PPC) as part of your search engine marketing is a very effective method to acquire these customers, and also a valuable research tool for future strategies.
PPC is an advertising model that directs traffic to your website by paid advertisement on search engines and selected online networks. It is a marketing channel that is cost effective, easily measured and captures potential customers at the very moment they are searching for your product or service.
A successful search marketing campaign requires a solid understanding of the industry the client operates in, systematic attention to detail, continuous evaluation and optimisation based on new data. Once Digital Unicorn has created and implemented your PPC strategy, we will continually test and optimise in order to achieve the best results. Every client also receives a thorough report every month.
As one of the core marketing services we offer at Digital Unicorn, our team offers a comprehensive PPC management service fuelled by knowledge and experience, giving your business the right strategy to succeed in the online space.